000			01743cam a2200289Ii 4500
001			on1153666011
003			OCoLC
007			ta
008			210223s2021 nyua e b 001 0 eng d
020			_a9780316457330 (hbk.)
020			_a0316457337 (hbk.)
035			_a(OCoLC)1153666011
050			_aHM831 _b.C46 2021
100	1		_aCentola, Damon.
245	1	0	_aChange : _bhow to make big things happen / _cDamon Centola.
250			_a1st ed.
260			_aNew York ; _bLittle, Brown Spark, _c2021.
300			_aviii, 343 p. : _bill.
504			_aIncludes bibliographical references (p. 305-334) and index.
520			_a"When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us." -- inside front jacket flap.
520			_aLays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.
650		4	_aSocial change.
650		4	_aChange (Psychology)
650		4	_aBelief change.
650		4	_aHuman behavior.
942			_2lcc _cBK
999			_c832 _d832