Branding for dummies /
Chiaravalle, Bill.
Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, Inc., c2015. - xii, 368 p. : ill. - For dummies . - For dummies. .
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
111895808X 9781118958087
Branding (Marketing)
Business names.
Product management.
Advertising.
HF5415.1255 / .C55 2015
Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, Inc., c2015. - xii, 368 p. : ill. - For dummies . - For dummies. .
Includes index.
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
111895808X 9781118958087
Branding (Marketing)
Business names.
Product management.
Advertising.
HF5415.1255 / .C55 2015