Branding for dummies / (Record no. 1616)

MARC details
000 -LEADER
fixed length control field 01371cam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210428s2015 njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111895808X
International Standard Book Number 9781118958087
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)880965432
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .C55 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chiaravalle, Bill.
245 10 - TITLE STATEMENT
Title Branding for dummies /
Statement of responsibility, etc. by Bill Chiaravalle and Barbara Findlay Schenck.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 368 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement For dummies
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
520 ## - SUMMARY, ETC.
Summary, etc. Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Business names.
Topical term or geographic name entry element Product management.
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schenck, Barbara Findlay.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Punsarn Library Punsarn Library General Stacks 17/06/2021 HF5415.1255 .C55 2015 PNLIB21061429 17/06/2021 17/06/2021 Books