Global strategy /
Peng, Mike W., 1968-
Global strategy / Mike Peng. - 5th ed. - Boston, MA : Cengage, [2021] - xx, 460 p. : ill.
Previous edition: Boston: Cengage Learning, 2016.
Includes bibliographical references and index.
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
9780357512364 (pbk.) 0357512367
Strategic planning.
International business enterprises--Management.
Business planning.
Globalization.
HD30.28 / .P41715 2021
Global strategy / Mike Peng. - 5th ed. - Boston, MA : Cengage, [2021] - xx, 460 p. : ill.
Previous edition: Boston: Cengage Learning, 2016.
Includes bibliographical references and index.
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views - the traditional industry-based and resource-based views as well as the emerging institution-based view - form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
9780357512364 (pbk.) 0357512367
Strategic planning.
International business enterprises--Management.
Business planning.
Globalization.
HD30.28 / .P41715 2021