Amazon cover image
Image from Amazon.com

Winfluence : reframing influencer marketing to ignite your brand / Jason Falls.

By: Material type: TextTextPublication details: Irvine, Calif. : Entrepreneur Press, c2021.Description: xxv, 238 p. : illISBN:
  • 9781642011340 (pbk.)
  • 1642011347 (pbk.)
Subject(s): LOC classification:
  • HF5415.1255 .F35 2021
Summary: "Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Shelving location Call number Status Barcode
Books Books Punsarn Library General Stacks HF5415.1255 .F35 2021 (Browse shelf(Opens below)) Available PNLIB21062723
Total holds: 0

Includes index.

"Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal--to influence--rather than the channel--the influencers."--Back cover.

There are no comments on this title.

to post a comment.