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Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion.

By: Contributor(s): Material type: TextTextSeries: Routledge new directions in public relations and communication researchPublication details: Abingdon, Oxon, U.K. : Routledge, 2021Description: x, 145 pISBN:
  • 9781138702806 (hbk.)
  • 1138702803 (hbk.)
Subject(s): Additional physical formats: Online version:: Popular culture and social changeLOC classification:
  • HM621 .F58 2021
Contents:
1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections
Summary: "Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--
Item type: Books
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Holdings
Item type Home library Shelving location Call number Status Barcode
Books Books Punsarn Library General Stacks HM621 .F58 2021 (Browse shelf(Opens below)) Available PNLIB21060836
Total holds: 0

Includes bibliographical references and index.

1. Popularity, popular culture and public relations -- 2. Public relations in our everyday lives -- 3. Trending . . . fortune tellers, dream weavers and charlatans -- 4. Undead PR: theorising public relations and popular culture -- 5. 'The PR girl': gender and embodiment in public relations -- 6. Fashionable ephemera, political dressing and things that matter -- 7. Public relations, race and reconciliation -- 8. Environmental protest songs and justice perspectives -- 9. Cassolada: communication, protest and the 2017 Catalan Indy Ref -- 10. Critical reflections

"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures"--

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