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Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, NJ : John Wiley & Sons, Inc., c2015.Edition: 2nd edDescription: xii, 368 p. : illISBN:
  • 111895808X
  • 9781118958087
Subject(s): LOC classification:
  • HF5415.1255 .C55 2015
Contents:
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Summary: Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.
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Item type Home library Shelving location Call number Status Barcode
Books Books Punsarn Library General Stacks HF5415.1255 .C55 2015 (Browse shelf(Opens below)) Available PNLIB21061429
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Includes index.

Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today.

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